THE GFURN STORY. A LOVE OF DESIGN FURNITURE.
We are Flo & Jc, the founders of GFURN. Since we first met in 2011, we have always had this shared love of design furniture. GFURN grew out from this common passion and we are going to tell you our story.
The idea of GFURN emerged while we were buying our first apartment; at that time, we had a combined background in marketing and finance. As young professionals, we wanted to bring a fresh new interior design and the one thing we have always agreed on is our shared passion for trendy decor and stylish furniture.
After leafing through interior design magazines, reading design blogs, walking in modern furniture shops and antique dealers, we were short of resources and this is what we concluded: we had a modest budget but we wanted to mix design and quality. There was a large number of furniture retailers and they generally sold these mid-century iconic reproductions that we were in love with. However, we were often disappointed with the price-quality ratio: products with imitation leather, more polyester than real wool, cheap materials, all of that resulted in a poor quality finish and still sold with high price tags.
We realized that there was a niche in the market for affordable, design focused furniture, with a particular emphasis on pieces inspired by 20th Century design classics.
Consequently, we decided to trace back the supply chain in order to buy directly from the manufacturer. And we are going to share with you what we found.
- Prices in the furniture retail market industry are exorbitant compared to the cost to manufacture furniture.
- Manufacturers do not want to sell to individuals.
- There are thousands of suppliers around the world and there are major differences in the quality of manufacturing/craftsmanship.
- Today, global freight transport logistics and customs regulations are very complex.
Here is the explanation.
Furniture is different from other stuff we buy. It’s big. It’s bulky. It’s fragile. Importing furniture is not the same business as importing clothes for example. It requires perfect logistics, large warehouse space and experienced people to handle furniture from one point to another. And, more importantly, if you want furniture that will age well, the focus has to be on high-quality materials and excellent craftmanship.
THE BUSINESS MODEL.
So we are doing something different with GFURN. We use the manufacturer-to-consumer business model. We negotiate and work directly with the manufacturers, selling our products straight to you – there are no middleman involved. We ship from our favorite factories around the world directly to our warehouse. We are the importer, the distributor and the reseller. All at the same time. We eliminate a large percentage of the costs involved with furniture by getting rid of expensive retail stores, wholesalers, agents and other unnecessary links to sell you a product direct from the manufacturer. Hence, we can keep the prices low while also offering exceptional quality and giving our customers a huge role in the furniture creation process. We allow you to customize your furniture with a large range of materials and colors. And, for heavy furniture, we will offer you a white glove delivery service. A dedicated team will delivery it to your home.
And unlike the big retailers, we find some really cool design furniture. No mass-produced, assembly required, only available in one color. We introduce fun colors. One-of-a-kind designs. Expert craftsmanship. Distinctive finishes.
OUR FOCUS IS ON QUALITY.
We have a strong focus on quality: our handmade, custom-built products are carefully sourced from manufacturers that must comply with our stringent quality control standards. We choose the materials and craftsmanship that go into our pieces of furniture. We pay more for higher grade materials from factories committed to practicing age old handcrafting traditions. This is our priority. By using beautiful woods, luxurious cashmeres and wools together with premium aniline leather for our upholstery, we hope that we have set ourselves apart from the many online companies offering inferior products.
That’s how GFURN was born. We are passionate and excited about our business and ultimately, we want you to be happy with your purchase, as you may expect.
GFURN’s DNA is to source and buy furniture from around the world and sell it directly to you. We want to create a furniture platform where you can shop and mix different styles. We will broaden our product base to include more modern original furniture designs.
Thanks again for having confidence in G*FURN and believing in our project, because on our side we still have a lot to accomplish for you.
— Flo & Jc