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Our Story

THE GFURN STORY.  A LOVE OF DESIGN FURNITURE.

We are Flo & Jc, the founders of GFURN. Since we first met in 2011, we have always had this shared love of design furniture. GFURN grew out from this common passion and we are going to tell you our story.

The idea of GFURN emerged while we were buying our first apartment; at that time, we had a combined background in marketing and finance. As young professionals, we wanted to bring a fresh new interior design and the one thing we have always agreed on is our shared passion for trendy decor and stylish furniture.

After leafing through interior design magazines, reading design blogs, walking in modern furniture shops and antique dealers, we were short of resources and this is what we concluded: we had a modest budget but we wanted to mix design and quality. There was a large number of furniture retailers and they generally sold these mid-century iconic reproductions that we were in love with. However, we were often disappointed with the price-quality ratio: products with imitation leather, more polyester than real wool, cheap materials, all of that resulted in a poor quality finish and still sold with high price tags.

We realized that there was a niche in the market for affordable, design focused furniture, with a particular emphasis on pieces inspired by 20th Century design classics.

Consequently, we decided to trace back the supply chain in order to buy directly from the manufacturer. And we are going to share with you what we found.

  • Prices in the furniture retail market industry are exorbitant compared to the cost to manufacture furniture.
  • Manufacturers do not want to sell to individuals.
  • There are thousands of suppliers around the world and there are major differences in the quality of manufacturing/craftsmanship.
  • Today, global freight transport logistics and customs regulations are very complex.

Here is the explanation.

Furniture is different from other stuff we buy. It’s big. It’s bulky. It’s fragile. Importing furniture is not the same business as importing clothes for example. It requires perfect logistics, large warehouse space and experienced people to handle furniture from one point to another. And, more importantly, if you want furniture that will age well, the focus has to be on high-quality materials and excellent craftmanship.

THE BUSINESS MODEL.

So we are doing something different with GFURN. We use the manufacturer-to-consumer business model. We negotiate and work directly with the manufacturers, selling our products straight to you – there are no middleman involved. We ship from our favorite factories around the world directly to our warehouse. We are the importer, the distributor and the reseller. All at the same time. We eliminate a large percentage of the costs involved with furniture by getting rid of expensive retail stores, wholesalers, agents and other unnecessary links to sell you a product direct from the manufacturer. Hence, we can keep the prices low while also offering exceptional quality and giving our customers a huge role in the furniture creation process. We allow you to customize your furniture with a large range of materials and colors. And, for heavy furniture, we will offer you a white glove delivery service. A dedicated team will delivery it to your home.

And unlike the big retailers, we find some really cool design furniture. No mass-produced, assembly required, only available in one color. We introduce fun colors. One-of-a-kind designs. Expert craftsmanship. Distinctive finishes. 

OUR FOCUS IS ON QUALITY.

We have a strong focus on quality: our handmade, custom-built products are carefully sourced from manufacturers that must comply with our stringent quality control standards. We choose the materials and craftsmanship that go into our pieces of furniture. We pay more for higher grade materials from factories committed to practicing age old handcrafting traditions. This is our priority. By using beautiful woods, luxurious cashmeres and wools together with premium aniline leather for our upholstery, we hope that we have set ourselves apart from the many online companies offering inferior products.

GFURN’S FUTURE.

That’s how GFURN was born. We are passionate and excited about our business and ultimately, we want you to be happy with your purchase, as you may expect.

GFURN’s DNA is to source and buy furniture from around the world and sell it directly to you. We want to create a furniture platform where you can shop and mix different styles. We will broaden our product base to include more modern original furniture designs.

Thanks again for having confidence in G*FURN and believing in our project, because on our side we still have a lot to accomplish for you.

— Flo & Jc

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Modern, Mid-Century, Scandinavian Furniture & Design Lighting

G*FURN Design Furniture specializes in modern, mid-century, scandinavian-inspired furniture and home décor including design lightings, poufs and rugs. Our roots are in Montreal but our inspiration comes from many countries, every one with its own unique style and craftsmanship. Our DNA is to source and order directly from factories. No middlemen involved. We want to connect manufacturers directly with our clients. Our vision has always been to provide high quality, affordable furniture and lightings.

Mid-Century | Style, Craftmanship and Quality as originals.

G*FURN began its journey with mid-century iconic reproductions. We have all seen these classic pieces of designers, including the Egg Chair and the Swan Chair from Arne Jacobsen, the Barcelona Chair from Mies van der Rohe, the classic Eames Lounge Chair from Charles & Ray Eames, the Marble Tulip Tables and the Tulip Series from Eero Saarinen, the Florence Knoll sofas from Florence Knoll and other classics from Hans J. Wegner, Philippe Starck, Charles Le Corbusier or Verner Panton. Our focus has always been on high-end reproductions. As these are iconic pieces, we have always wanted to reach the same level of old world craftmanship used by these designers to build these products. Our reproductions are faithful to the shapes, sizes and specifications of the originals, crafted by hand. Our Egg Chair for example is carefully hand stitched and takes one day to complete. Quality has always been our core belief. From pure aniline leather and cashmere wool to #304 stainless steel, we only use the finest quality materials and that’s why we stand out from our peers. Over the last years, we have seen a surge of companies trying to enter this market to offer low-grade inferior reproductions. We may not be the lowest in price, yet we source the highest quality materials, craft in the finer details, and deliver the highest value, dollar for dollar, by far..

Essential | Minimalist & Scandinavian-inspired furniture

Our Essential collection brings a modern, uncluttered style to your interior. Browse our trendy dining chairs, design sofas and dining tables.

Home Décor | Handmade Knitted Poufs & Unique Pebble Rugs

Add a touch of modern flair to any living room with our handmade knitted poufs and beautiful felted wool stone rugs

Industrial | Vintage furniture

Along with our high-end mid-century modern replicas, we offer industrial-looking furniture, handmade in India. The materials used are mostly iron & distressed wood featuring exposed nails and studs and accents of metal handles, wheels and hinges which give our indusrial furniture its vintage factory chic look, as this cart coffee table or this kitchen console.