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Our Story

THE GFURN STORY.  A LOVE OF DESIGNER FURNITURE.

We are Flo & JC, the founders of GFURN. Since we first met in 2011, we have shared a great love of designer furniture. Our business GFURN grew from this common passion as did our story…

The idea of GFURN emerged while we were buying our first apartment; at that time, we had a combined background in marketing and finance. As young professionals, we wanted to bring a fresh new interior design to our first home, and the one thing we have always agreed on is our shared passion for modern design, trendy decor and stylish furniture.

After leafing through interior design magazines, reading design blogs, walking in modern furniture shops and antique dealers, we realized our limited resources and modest budget would allow us to furnish our space with a deft mix of design and quality. We found there were many furniture retailers who generally sold reproductions of the iconic mid-century modern furniture designs we were in love with. However, we were often disappointed with the price-quality ratio: products with imitation leather, more polyester than real wool, cheap materials, all of that resulted in a poor-quality finish and still sold with high price tags.

We realized there was an open niche we could fill in the market for affordable, design focused furniture, with an emphasis on pieces inspired by 20th Century design classics, expertly constructed from high quality materials.

Consequently, we decided to trace back the supply chain in order to buy directly from the manufacturer. Here is what we found:

  • Prices in the furniture retail market industry are exorbitant compared to the cost to manufacture furniture.
  • Manufacturers do not want to sell to individuals.
  • There are thousands of suppliers around the world and there are major disparities in the quality of manufacturing/craftsmanship.
  • Today, global freight transport logistics and customs regulations are very complex. 

THE ISSUE.

Furniture is different from other products we buy. It’s big. It’s bulky. It’s fragile. Importing furniture is not the same business as importing clothes for example. It requires perfect logistics, large warehouse space and experienced people to handle and move furniture from one point to another. And, more importantly, if you want furniture that will age well, the focus must be on high-quality materials and excellent craftmanship.

THE SOLUTION.

So, we are doing something very different with GFURN. We use the manufacturer-to-consumer business model. We negotiate and work directly with the manufacturers, selling our products straight to you – there is no middleman involved.

We ship from our favorite factories around the world directly to our warehouse. We are the importer, the distributor and the reseller—all at the same time. We eliminate a large percentage of the costs involved with furniture by getting rid of expensive retail stores, wholesalers, agents and other unnecessary links to sell you a product direct from the manufacturer. Hence, we keep prices low while also offering exceptional quality and giving our customers a huge role in the furniture creation process. We allow you to customize your furniture with a large range of materials and colors. And, for heavy furniture, we offer a white glove delivery service with a dedicated team delivering your furnishings directly to your home.

Unlike the big retailers, we offer cool designer furniture with iconic nuances and original elements. No mass-produced, assembly required, non-customizable pieces. We introduce fun colors. One-of-a-kind designs. Expert craftsmanship. Distinctive finishes. 

OUR FOCUS IS ON QUALITY.

We have a strong focus on quality: our handmade, custom-built products are carefully sourced from manufacturers who must comply with our stringent quality control standards. We choose the materials and craftsmanship that go into each piece of our furniture. We pay more for higher grade materials from factories committed to practicing age old handcrafting traditions. This is our priority. By using beautiful woods, luxurious cashmeres and wools together with premium aniline leather for our upholstery, we have set ourselves apart from the many online companies offering inferior products.

GFURN’S FUTURE.

That’s how GFURN was born. We are passionate and excited about our business, and ultimately, we want you to be happy with your purchase, as you may expect.

GFURN’s mission is to source and buy furniture from around the world and sell it directly to you. We’re driven in creating and maintaining a platform where you can shop and mix different styles to your heart’s content. We are committed to continually broadening our product offerings to include more modern original furniture designs.

Thanks again for having confidence in GFURN and believing in our company and products, because on our side we still have a lot to accomplish for you—helping you furnish your living and work spaces to perfection!

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Modern, Mid-Century, Scandinavian Furniture & Design Lighting

G*FURN Design Furniture specializes in modern, mid-century, scandinavian-inspired furniture and home décor including design lightings, poufs and rugs. Our roots are in Montreal but our inspiration comes from many countries, every one with its own unique style and craftsmanship. Our DNA is to source and order directly from factories. No middlemen involved. We want to connect manufacturers directly with our clients. Our vision has always been to provide high quality, affordable furniture and lightings.

Mid-Century | Style, Craftmanship and Quality as originals.

G*FURN began its journey with mid-century iconic reproductions. We have all seen these classic pieces of designers, including the Egg Chair and the Swan Chair from Arne Jacobsen, the Barcelona Chair from Mies van der Rohe, the classic Eames Lounge Chair from Charles & Ray Eames, the Marble Tulip Tables and the Tulip Series from Eero Saarinen, the Florence Knoll sofas from Florence Knoll and other classics from Hans J. Wegner, Philippe Starck, Charles Le Corbusier or Verner Panton. Our focus has always been on high-end reproductions. As these are iconic pieces, we have always wanted to reach the same level of old world craftmanship used by these designers to build these products. Our reproductions are faithful to the shapes, sizes and specifications of the originals, crafted by hand. Our Egg Chair for example is carefully hand stitched and takes one day to complete. Quality has always been our core belief. From pure aniline leather and cashmere wool to #304 stainless steel, we only use the finest quality materials and that’s why we stand out from our peers. Over the last years, we have seen a surge of companies trying to enter this market to offer low-grade inferior reproductions. We may not be the lowest in price, yet we source the highest quality materials, craft in the finer details, and deliver the highest value, dollar for dollar, by far..

Essential | Minimalist & Scandinavian-inspired furniture

Our Essential collection brings a modern, uncluttered style to your interior. Browse our trendy dining chairs, design sofas and dining tables.

Home Décor | Handmade Knitted Poufs & Unique Pebble Rugs

Add a touch of modern flair to any living room with our handmade knitted poufs and beautiful felted wool stone rugs

Industrial | Vintage furniture

Along with our high-end mid-century modern replicas, we offer industrial-looking furniture, handmade in India. The materials used are mostly iron & distressed wood featuring exposed nails and studs and accents of metal handles, wheels and hinges which give our indusrial furniture its vintage factory chic look, as this cart coffee table or this kitchen console.